| We all know how important it is to build an e-mail subscriber list as part of your online strategy, but it can be difficult to get enough traffic to your squeeze page.
You can use a lot of different traffic generation methods in order to send traffic to your squeeze page and build your subscriber list including pay per click advertising, search engine optimization, and article marketing.
There is one powerful method, however, that many marketers overlook, and that method is known as ad swaps.
This concept is pretty simple because all you have to do is contact another marketer in your niche who also has an e-mail list and you agree to perform a simple swap so that both of you can receive additional subscribers.
You would send an e-mail to your list promoting the other marketer?s opt in list, and he or she would do the same for you.
This is generally a simple and effective way to add subscribers to your list, but you need to keep some precautions in mind.
If at all possible, you should verify that the other marketer has the number of subscribers claimed.
Otherwise, you could be wasting your time even though no real damage will have been done.
For best results, you should contact marketers who have roughly the same number of subscribers as you do in order to make the whole process worthwhile for both of you.
If you have 500 subscribers, for example, and the other marketer has 1000 subscribers, you might still be able to work out an arrangement if you are willing to send two e-mails to your list in order to make up for the difference.
If you don't currently have any subscribers but still want to participate in the swaps, you need to build a list of at least a few hundred subscribers as quickly as possible in order to be taken seriously.
The fastest way to achieve this would be to use some paid advertising such as pay per click campaigns so you can begin participating in ad swaps as soon as possible.
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