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Published by: Randy Ottmann on 24-May-23
Ways to Use HTML to Make an Impact on Search Engines

HTML is a powerful tool when it comes to optimizing your website for search engines. Here are some ways you can use HTML to improve your website's search engine rankings:

1. Use header tags: Header tags (H1, H2, H3, etc.) are essential for organizing your content and making it easy for search engine crawlers to understand what your content is about. Make sure to use heading tags in a hierarchical order (H1 being the most important).

2. Optimize title tags and meta descriptions: The title tag and meta description are the first things that people see when your website appears in search engine results. Make sure to use relevant keywords and keep the title under 65 characters and the meta description under 160 characters.

3. Use alt tags for images: Alt tags are descriptions of the images on your website that are used by screen readers and search engine crawlers. Make sure to use relevant keywords in your alt tags to improve your website's accessibility and search engine rankings.

4. Implement schema markup: Schema markup is HTML code that helps search engines better understand your website's content. By implementing schema markup, you can create rich snippets for your content, which can significantly improve your website's visibility in search engine results.

5. Reduce page load times: Page load times are a crucial factor in search engine rankings. Use HTML to optimize your website's page load times by reducing file sizes, compressing images, and minifying code.

6. Use canonical tags: Canonical tags are HTML tags that provide search engines with information regarding which URL is the primary version of a page. Use canonical tags to avoid duplicate content and improve your website's search engine rankings.

In conclusion, using HTML can significantly improve your website's search engine rankings. By using header tags, optimizing title tags and meta descriptions, using alt tags for images, implementing schema markup, reducing page load times, and using canonical tags, you can create an impactful website that ranks high in search engine results. Remember to focus on providing quality content that meets the needs of your target audience, and your website will see the traffic you desire.

To Your Success,
Randy Ottmann

HTML For Beginners


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